chicken sandwichThe following is something I posted today on the Tyson Hunger Relief  Blog written by Ed Nicholson.  It was brought to my attention by Steve Thomas on his Oneicity.com blog.  Ed asks if “hunger is boring”

Ed-  I was reading one of my favorite blogs by Oneicity‘s Steve Thomas and he directed me to your  post.  Awesome question!

Maybe it’s not “boredom” by “guilt” that stifles the discussion?  We just don’t want to talk about it, and it’s easier to buy our way out with a donation here and sponsorship there.

My good friend Ken Loyd, of homepdx.net in Portland has created a community of his “friends who live outdoors” and part of what he and his supporters do is help with needs like food and clothing.

A major difference I’ve noticed with Ken is that he treats the people he serves like customers!  He  refuses to give them what he wants them to have…he actually goes into the streets and asks what they want.  I remember watching Ken created a donor funded prototype he called a “Space Bag”, a mylar bag that would contain the basic calorie an nutrition contents for a day.  Ken spent weeks “test marketing” items to put in the bag, until he had a mix he knew would be a hit.

Now, doesn’t that put some excitement into feeding?  Give us back the challenge and the relationship part of marketing.  Help us see our poor or hungry as customers.  Give them the respect they deserve and God’s created.

PS:  on that topic, the book “The Blue Sweater” by the Acumen Fund’s Jacqueline Novogratz paints a marvelous picture of how to meet the needs in the Third World through principles of entrepreneurship.  It makes feeding and serving anything but BORING!